| Criteria | Our Verdict |
| Platform Type | Value-Betting & Analytics Software |
| Founded | Trademate Sports (Jonas Gjelstad, Marius Norheim, and team) |
| Main Focus | Automated identification of +EV (positive expected value) bets across major sportsbooks |
| Pricing | From around €120/month (Starter) to €400+/month (Pro) |
| Best For | Data-driven bettors and traders seeking consistent, quantifiable edge |
| Overall Rating | ★★★★☆ (8.8 / 10) |
Introduction
In a world full of hype and tipsters promising overnight riches, Trademate Sports has carved a different niche — a quantitative edge engine for disciplined bettors.
Built by professional bettors and data scientists in Norway, Trademate isn’t about prediction or “feeling”; it’s about arbitrage-style exploitation of inefficient bookmaker pricing.
The software constantly scans hundreds of sportsbooks and flagging opportunities where the bookmaker’s odds diverge from the sharp “true” market line (usually Pinnacle or Betfair).
In effect, it turns traditional betting into a mathematical exercise: identifying and executing positive expected value (+EV) bets with mechanical consistency.
It’s not flashy, but among serious bettors, Trademate is popular.
Platform Overview
Trademate’s power lies in automation, precision, and scale.
Once subscribed, users connect to the dashboard and gain access to:
- Real-Time Odds Scanner: Constantly tracks soft bookmakers and identifies +EV bets in real time.
- Edge & CLV Metrics: Every opportunity is displayed with an estimated edge percentage and closing-line value (CLV) tracker — crucial for verifying long-term profitability.
- Bankroll Management Tools: Built-in staking calculator (Kelly criterion based) and performance dashboard to track ROI, yield, and variance.
- Multi-Bookmaker Coverage: Includes major global soft books like Bet365, William Hill, 888, and others.
- Sharp Market Comparator: Benchmarks prices against “efficient” books such as Pinnacle, Betfair Exchange, or SBOBet to detect mispricings.
It’s not designed to make predictions — instead, it capitalizes on the inefficiencies that already exist in real-time markets.
Functional Depth
What separates Trademate from its competitors is statistical discipline.
Most users are taught to focus not on individual wins but on thousands of trades. The expected value (EV) advantage compounds over hundreds or thousands of bets.
- Training Material: While the software does the heavy lifting, Trademate offers solid video tutorials, guides, and blog posts on EV theory, bankroll management, and line movement logic.
- Data Transparency: Long-term verified data show average ROI between 2 – 5 % per bet depending on settings and bookmakers. Some pros using higher-tier packages report annualised returns north of 10 – 15 % on large banks.
- Customisation: Filters by sport, league, edge %, odds range, and bookmaker type.
It’s effectively a bridge between sports betting and quant-style trading — high-frequency, statistically grounded, and designed for compounding.
Founder & Brand Credibility
The founders — Jonas Gjelstad and Marius Norheim — gained recognition as part of the “Smart Betting Club” and from various media coverage (including Forbes and NRK documentaries) highlighting their betting syndicate success.
Unlike faceless platforms, Trademate’s team has public track records and has maintained consistent transparency since launch.
They regularly publish data on variance, downswings, and realistic bankroll expectations — a level of openness rare in this industry.
The platform has been online for years and is widely referenced by professional bettors, value-betting communities, and trading educators.
In short: Trademate has credibility, proof, and staying power.
Pricing and Value
Trademate offers three core plans:
| Plan | Target User | Price Range | Features |
| Starter | Beginners | ~€120/month | Access to smaller set of bookmakers & lower odds volume |
| Pro | Semi-pro bettors | ~€300–€400/month | Full odds feed, more bookmakers, priority support |
| Core (Legacy) | Mid-tier | ~€180–€220/month | Balanced access to books and tools |
It’s not cheap — but the product isn’t designed for casual users.
The edge is small but compounding; users who treat it like a long-term business consistently report solid ROI.
When combined with a reasonable bankroll (often €1 000 + ), the cost-to-profit ratio is attractive for dedicated traders.
Pros and Cons
Pros
• Genuine, data-driven +EV betting model
• Professional-level analytics and tracking
• Transparent founders with verified long-term records
• Consistent results when used with discipline
• Solid educational support on bankroll management and variance
Cons
• Subscription cost too high for casual punters
• Requires access to soft bookmakers (many restrict winners)
• Variance can be psychologically tough — long-term mindset required
• Some setup complexity for absolute beginners
Comparison to Alternatives
| Platform | Focus | Difference |
| RebelBetting | Value betting + surebet automation | Easier UI, but less detailed analytics and lower transparency |
| OddsMonkey / Profit Maximiser | Matched betting & bonuses | No EV model; relies on offers, not pricing inefficiency |
| Trademate Sports | Value-betting engine | Professional depth, transparent data, compounding approach |
While RebelBetting may look simpler for casual bettors, Trademate is preferred by traders seeking scale, verification, and serious long-term profitability metrics.
Verdict
Overall Rating: 8.8 / 10 ★★★★☆
Trademate Sports is the benchmark platform for disciplined value betting.
It won’t appeal to those wanting excitement, but for data-minded traders, it offers one of the few statistically robust ways to treat sports betting as an investment activity.
The software is professional, the data transparent, and the results — when applied consistently — speak for themselves.
If you’re serious about betting as a numbers game rather than a guessing game, Trademate Sports is arguably the gold standard of +EV analytics platforms.
Balanced, proven, and mathematically grounded. It’s the closest thing the sports betting world has to quant trading software.
A big thumbs up from me.
